No bells or whistles, and especially no frills.

The other day I bought some Sainsbury's (like Woolies, a supermarket chain) Honey Nut Corn Flakes. They are really tasty. Generally I can't have cornflakes without sugar, so they pre-add the sugar via the honey, and then throw in the added tastiness of nuts as a bonus. Pure genius.

Now some of you are probably thinking "these sound an awful lot like Kellogg's Crunchy Nut Corn Fakes". Well, if that's you, then you'd be spot on. They are basically identical - they have the same orange coloured packaging, the flakes themselves look very similar, and the taste is pretty much indistinguishable. They are almost the same in every way, except for one important difference - they cost about 1/3 the price of the Kellogg's variety.

The problem with no-named supermarket items is that some are just as good as the named varieties, occasionally some are better, but often they are much worse. The hard part is knowing which ones are which. Growing up, Mum used to buy No-Frills poppers for school, and they were awesome. I've also had a fair amount of no-named crisps that have also been fine. I am yet, however, to find decent no-named lollies to rival Allen's, particularly Strawberries & Creams. Mr Kenman still has a lot to learn from Mr Allen...

So, for the good of all those prudent shoppers out there, which no-named items do you think are as good, if not better, than their named counterparts, and which ones should be avoided at all costs? If anyone from the UK is reading this, pretty please fill me in on what's hot and what's not in food fashion.